Paul has been designing custom bikes and Pedal Powered event activities since 2001. He is known for a series of musically enhanced custom bikes called "Soul Cycles" that include a 14' tall rideable bike tree called El Arbol. He's the founder of Oakland-based Rock The Bike. He has been interviewed and recognized in the SF Guardian, SF Weekly, East Bay Express, Bicycle Times, SF City Council, and the Oakland City Council.